Uptown Saint John
Branding, signage design, website maintenance
Uptown Saint John knows the urban district it works to support is unique. In this significant branding initiative, WCC interpreted the call to “Love Life Uptown” in a modern, slightly gritty logo and brand identity. The concept is used online, in marketing collateral and in an inspired place-making initiative, in which branded gateway signs visually express an undeniable love of place.