The Chapman Group

The Chapman Groups new logo and website pairs gold with a classic palette of white, black and grey.

Weaver Crawford Creative developed a new logo and branding material to complement a custom WordPress theme for The Chapman Group, one of New Brunswick’s top human resources firms. The client wanted a contemporary look in addition to an easy to maintain website. Above all we needed to convey the quality and character of their boutique consulting services.

We started with colours, choosing gold to offset a classic palette of white, black and grey. Next we reinterpreted the firm’s logo in a sleek contemporary form and chose elegant typography. Finally, we carried these elements through to the design of the website. The result is an ageless site that has wowed visitors.

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